Hot Wings & Dental Things: Episode 3

Second Episode

Matt Brown Takes Ownership of Death a 4th Time While Eating Wings

Matt Brown, Co- Founder and Vice President of Energize Marketing, talks about improving ROI, almost drowning, and perseverance on episode 3 of Hot Wings & Dental Things.

Welcome to this next episode of Hot Wings & Dental Things—the only show where sizzling wings meet hot takes on dentistry. PerfectFitOrtho™ Co-Founder Jayson Hogan, brings you real talk from the front lines of private practice, business growth, and everything in between.

Grab a napkin and dig in with Matt Brown—military veteran, BJJ black belt, and co-founder of Energize Group—for a fiery, fast-moving conversation on grit, growth, and modern dental marketing.

Matt traces how military principles (planning, small-team execution, direct comms) shape Energize’s ROI-first model and close client relationships across 300+ practices. He challenges the “ideal patient” myth—urging dentists to become the ideal provider for more people through clinical excellence and chairside communication—and shares why Dental Unfiltered stays sponsor-free to keep the industry honest.

Candid moments include his fight with the VA (which led to congressional testimony), a near-drowning at Frying Pan Tower, and rebuilding identity after losing a leg—reminding us that values and resilience matter more than circumstance.