Hot Wings & Dental Things: Episode 5

Fifth Episode

Craig Villareal Gets Emotional Eating Spicy wings

Craig from Vision Dental Partners talks about authenticity, crossfit, dental acquisitions and Jack in the Box while sweating it out!

Welcome to this next episode of Hot Wings & Dental Things—the only show where sizzling wings meet hot takes on dentistry. PerfectFitOrtho™ Co-Founder Jayson Hogan, brings you real talk from the front lines of private practice, business growth, and everything in between.

In the latest episode of Hot Wings and Dental Things, PerfectFitOrtho co-founder Jayson Hogan turns up the heat with Craig Villareal, Head of Business Development at Vision Dental Partners. Between tears, laughs, and zero sips of milk, Craig breaks down what actually grows practices—and what sinks deals.

In this financially insightful episode, Craig warns against valuation “whiplash,” where inflated multiples get walked back later, and stresses setting clear expectations from the start. Before chasing big initiatives, fix the basics: front-desk greetings, phone flow, and simple competencies like running end-of-day reports. According to Villareal, small lapses at the tip of the spear compound into big revenue leaks.

As if the spice doesn't phase him, Craig continues to deep dive on insights to help practices scale, from operational tech stacks to telling the right story to the right buyer if you want your team and legacy to survive post-close.

Craig’s mindset lessons land as hot as the wings: pace yourself, stay humble, and get help—the long game rewards endurance and collaboration. “Buy once, cry once” applies to furniture and foundational systems alike; invest well the first time for durability and scale. His parting advice for dentists who want to be the local rock star? Be authentic—and don’t go it alone. The right partners help you go farther, faster.

He leaves listeners with a simple piece of advice in Crossfit and in business:

“Go at your speed.”

Catch the full episode of Hot Wings and Dental Things to watch Jayson and Craig battle the wings of death and share laughs, lessons for practices, and a few tears along the way.